The secret, I think, of these morons’ continued appeal to the white lumpen proletariat (aside from racist dog whistles and sappy jingoism and self-serving religious bigotry—god and country and all that) is that most unthinking people are inclined to love the folks who pay their wages (corporations) and hate the folks who tax them and infringe on their “freedom” by passing laws in the public interest (the “guv’mint”). This strategy started with Nixon (remember his appeal to “the silent majority”?), was perfected by Reagan (“government is the problem”) and has now reached its toxic apotheosis in Trump.