We can no longer behave as if this were a normal presidential campaign, where we have to find talking points to trump Trump. Our message should be simple and straightforward, and repeated ad infinitum: TRUMP IS A TRAITOR who should never be permitted to run for office again, but should instead be tried and convicted for treason. He tried his damnedest to overthrow democracy, first by innumerable (failed) electoral challenges in court, then by (almost successful but failing) efforts to suborn Republican legislators and state officials in swing states to falsify the election results; finally--when all else failed--by plotting with his cronies to fire up a mob of his deranged cult followers to storm the US capitol in order to disrupt a formal (and largely ceremonial) election certification proceeding by both houses of Congress. His plan failed but could easily have succeeded if Pence had gone along with it, or if he had declared martial law. Traitors should not be allowed to run, much less elected, when they already have grossly violated their oath of office. Simply repeat this message. DON'T treat him as a normal candidate. This is an existential crisis for our nation!